14th Annual Zebra Global Shopper Study The Next Wave of Retail Fulfillment
The world is emerging from the global pandemic forever changed, and theretail sector is no exception. While last year’s survey data showed distinctchanges to shopper behavior in response to the pandemic, this year’sresponses suggest that many of those changes are here to stay. Consumersand retailers alike have doubled down on their habits.Shoppers want to shop their way. They’re looking for alternatives to instore shopping or simply want to make the experience more convenientand intuitive. Flexible technology solutions allow shoppers to engage withretailers on their own terms.Most decision-makers (92%) agree that more shoppers are using moremobile ordering. And shoppers’ expectations for mobile ordering cutacross Food, Drug, C-Store and Mass Merchant (FDCM) segments.
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