Third Party Cookies
There’s a revolution currently under wayin the world of online user identificationthat will have far-reaching consequencesfor brands, consumers, and the globaldigital advertising industry.Third-party identifiers are standardised ways of identifyingand sharing user data between publishers and ad techvendors, enabling those in the digital advertising ecosystemto personalise ads and measure performance. As the digital adspace developed, they became an essential cog in the machine.Now tech giants Google and Apple are leading the chargeto change the system, with the former announcing in 2020that it will phase out third-party cookies (3PCs) in Chromeby 2022. This deadline has since been extended to 2023,in recognition of the disruption it will cause. Apple is alsomaking a similar move with its Identifier for Advertisers(IDFA), and its latest iOS update requires consumers to optin to allow their data to be tracked by advertisers ratherthan including it as a matter of course.
Popular Whitepaper
NEWSLETTER
Subscribe to our newsletter to get notification about new updates, information, discount, etc..
INFORMATION
- Suite – 201, 1461 Empire Corporate Plaza, Dallas, Texas, 75210, United States
- info@thelead-lens.com